ESOMAR GLOBAL QUALITATIVE CONFERENCE

Publication – Association for Qualitative Research AQR

I believe this, the 21st conference, was one of the best. With its light touch workflow, high quality papers and keynote speakers, its friendly and warm atmosphere, I was pleased to see, hear, and share in, the very positive reactions from all the delegates. We were inspired and energized with lots of ideas and contacts to bring back to our businesses, still rooted in the traditions of qualitative research and psychology — yet open to the future’s best and brightest opportunities. See you next year!

Back to the Future, Oporto, Portugal, November 2017

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.