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Having actively and proudly served our Industry, being elected twice at Esomar Council as a Member, I am standing for Vice Presidency, strongly motivated to keep moving forward and using my experience for a new term. Over the last 4 years of Council, through the ambitious Esomar Growth Strategy Plan, we have set directions to solve some big […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.