Over the last 4 years of Council, through the ambitious Esomar Growth Strategy Plan, we have set directions to solve some big challenges and we have reached significant goals. This consistent strategy was implemented to strengthen our Community and to achieve key initiatives such as the new Code endorsed by many local associations globally and a plan focused on new stakeholders (Youth, End-clients, Data & Analytics players) which enabled us to reach 6,000 + Members, being the truly “global voice of data &insights community”.
However, we still need to maintain our efforts and to reinforce our Community to adapt to the evolving and highly complex system in which our Profession and of our Industry are operating.
Therefore, my plan for this term as Vice President, in partnership with the new elected President and team is stated in the following principles:
Objective: being recognized as the hub for data & insights-driven organisations locally and globally, for our Members, our Industry and beyond.
Positioning: “The Leading Global Community for Insights & Analytics to drive business”.
Priorities, articulated around 3 key pillars, EVIDENCE, RELEVANCE, AUTHORITY:
– Elevating our profession, demonstrating its value and thought leadership with existing and emerging innovative players
– Offering more obvious and relevant business opportunities and connections
– Promoting the goodness of Data & Insights and protecting our industry, maintaining our authority and professionalism.
I will keep working hard with the newly elected team and Esomar staff to help making our Industry stronger, to promote and support our Values, and making sure that we are well-represented and safeguarded.
