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“Mesurer l’importance des enjeux juridiques est vital pour l’industrie de la Data et de l’Insight” Les enjeux juridiques sont rarement perçus comme les plus « glamours » dans quelque univers que ce soit, y compris dans notre Industrie du Market Research ! Il est donc bien compréhensible de les passer dans le dessous de la […]

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Edinburgh, Scotland, September 2019 Last week ESOMAR organized its Annual Summit, gathering 1, 000 data & insight professionals from 70 countries. The perfect place to share knowledge, to get inspiration, and for business networking. I have been a regular attendee of ESOMAR events and to be honest this one was a huge success! The week […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.