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Giving the voice to the Insight & Data Industry in the times of Covid19 … and beyond. As most of us were isolated and working from home because of the pandemic, ESOMAR team created the Online Community Circles.   These Circles, open to everyone, are designed by the Community for the Community and curated by […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.