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  Yesterday was held the CX Emotion online event (the physical one was initially scheduled in London in June and made virtual due to the Covid19 situation), gathering experts – Analysts, Data Scientists, Brand Leaders & Researchers – to cover Customer (CX), Digital (DX) and User (UX) Experience strategy and practice. After Peter Dorrington’s very […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.