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Accompagnant depuis de nombreuses années le développement des marques, et le management de l’innovation, je constate encore fréquemment une déconnexion ou une trop faible relation entre la marque et son offre lors des processus d’innovation, d’extension de gamme et de création de services. Or, une bonne articulation marque-offre est une des conditions de l’expression performante […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.