Train of thoughts

Recently, the Qualitative Research Consultants Association (QRCA) held its annual conference in Charlotte, NC. This event was a great success and provided attendees with an opportunity to network with their peers, learn from industry experts, and gain valuable insights into the world of qualitative research. As a QRCA member I was proud to serve as […]

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Happy 2023!

I am sending this short video to send you my warmest wishes for Christmas and end of the year. I would like to thank my clients and partners around the globe for our collaboration and trust. Thank you to my colleagues, to Esomar, QRCA members for making our Insight industry stronger. Very Happy New Year […]

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Thank you QRCA to make this global event happen, I was delighted to chair the panel discussion with awesome speakers: Edward Appleton |  Priscila Aramburu |  Anne Sophie Damelincourt |  Hanna Holländer |  William Leach |  Nicole Mitchell |  Chee Ngai Ng. Thank you Indeemo for sponsoring this summit. If you have missed it could can still watch the On-Demand archive. Connect with industry leaders to take […]

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It has been a privilege to be invited to speak at the What Is New 2022 Global Edition and to share my vision on Qualitative Research. Thank you Market Research Academy Lagos for offering this opportunity. My presentation on trends, new approaches and impact of Qual on Marketing decisions was articulated around the evolution of […]

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  One year ago, CEO Mark Zuckerberg announced Meta, a new company brand for Facebook apps and technologies. According to Meta newsroom “The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people […]

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Every year in September, ESOMAR, the Global Insights and Analytics Association organizes its annual event, gathering its members and non members from all around the globe, with presentations, exhibitions, workshops and meetings. For the first time since 2019 and after three long years of digital conferences, we could finally meet one-to-one in Toronto, Canada, to […]

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The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing. The inaugural list was revealed last April and created renewed excitement across the industry whilst strengthening the connectivity of the market research community. With so many exceptional professionals named to the Insight250, it seems fitting to tap […]

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Accompagnant depuis de nombreuses années le développement des marques, et le management de l’innovation, je constate encore fréquemment une déconnexion ou une trop faible relation entre la marque et son offre lors des processus d’innovation, d’extension de gamme et de création de services. Or, une bonne articulation marque-offre est une des conditions de l’expression performante […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.