Train of thoughts

  Yesterday was held the CX Emotion online event (the physical one was initially scheduled in London in June and made virtual due to the Covid19 situation), gathering experts – Analysts, Data Scientists, Brand Leaders & Researchers – to cover Customer (CX), Digital (DX) and User (UX) Experience strategy and practice. After Peter Dorrington’s very […]

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Spring Box Event

Spring Box is a 100% online event, gathering a series of conferences dedicated to Insight & Data. I was delighted to open the Esomar Summer Event (25th June) and to moderate an open discussion on the Covid19 situation: worries, hopes & solutions. The physical event will take place in Paris on 22nd & 23rd October […]

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Giving the voice to the Insight & Data Industry in the times of Covid19 … and beyond. As most of us were isolated and working from home because of the pandemic, ESOMAR team created the Online Community Circles.   These Circles, open to everyone, are designed by the Community for the Community and curated by […]

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WIN Western Europe meeting, Paris, France, January 23rd 2020 Last Friday, WIN (Worldwide Independant Network) organized its annual Western Europe meeting in BVA office in Paris. I was given the opportunity to share my vision of a fascinating and challenging topic: INNOVATION! We discussed Innovation from a wide perspective, more specifically for our Data & […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.