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The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing. The inaugural list was revealed last April and created renewed excitement across the industry whilst strengthening the connectivity of the market research community. With so many exceptional professionals named to the Insight250, it seems fitting to tap […]

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Accompagnant depuis de nombreuses années le développement des marques, et le management de l’innovation, je constate encore fréquemment une déconnexion ou une trop faible relation entre la marque et son offre lors des processus d’innovation, d’extension de gamme et de création de services. Or, une bonne articulation marque-offre est une des conditions de l’expression performante […]

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Giving the voice to the Insight & Data Industry in the times of Covid19 … and beyond. As most of us were isolated and working from home because of the pandemic, ESOMAR team created the Online Community Circles.   These Circles, open to everyone, are designed by the Community for the Community and curated by […]

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WIN Western Europe meeting, Paris, France, January 23rd 2020 Last Friday, WIN (Worldwide Independant Network) organized its annual Western Europe meeting in BVA office in Paris. I was given the opportunity to share my vision of a fascinating and challenging topic: INNOVATION! We discussed Innovation from a wide perspective, more specifically for our Data & […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.