Our world is going faster and faster, behaviours are being shifted into a new paradigm and a new era, it is getting more complex to innovate and to manage brands and product strategy sucessfully.
Our world is going faster and faster, behaviours are beeing shifted into a new paradigm and a new era, it is getting more complex to innovate and to manage brands and product strategy sucessfully.
Through our understanding and experience in branding and innovation, we help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s.
We provide the links between product ideas and execution, and so help you to make the right decisions.
Between behavioural realities and business success
Between complex commercial, marketing, R&D and regulatory issues and simple actionable (product and brand) solutions
Between traditional and new ways of using customer insight in a digital world
Between the emotional, the rational and imagination
Between your local market and potential new areas of development
Brand stories, brand platforms : Consumer, Corporate, Employee (positioning, re-positioning)
New concepts, narratives
Packaging design (launch, re-launch)
Marketing support
Product/service experiences & platform (launch, re-launch)
Ad territories, ad performance
Training sessions (concepts, creativity)
We deliver this success using the most effective brand and customer-centric innovation tools.
We work international within a collaborative and cross-cultural way.
We cover most developed and emerging countries thanks strong partnerships with local independent agencies to get nuanced cultural understanding.
We have built one of the strongest network in African countries.
