Bridging the gap
for success & growth

Bridging the gap
for success & growth

Vision

Our world is going faster and faster, behaviours are being shifted into a new paradigm and a new era, it is getting more complex to innovate and to manage brands and product strategy sucessfully.

Vision

Our world is going faster and faster, behaviours are beeing shifted into a new paradigm and a new era, it is getting more complex to innovate and to manage brands and product strategy sucessfully.

vision-bluelemon-insight

Mission

We are a boutique agency operating locally & globally offering new mindset to solve marketing questions.

 

We help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Expertise

We apply Insights to Business to drive strategic & valuable decision making.

Through our understanding and experience in branding and innovation, we help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s.

 

We provide the links between product ideas and execution, and so help you to make the right decisions.

Expertise

We apply Insights to Business to drive strategic & valuable decision making.

Through our understanding and experience in branding and innovation, we help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s.

We provide the links between product ideas and execution, and so help you to make the right decisions.

We bridge the gap

Between behavioural realities and business success

Between complex commercial, marketing, R&D and regulatory issues and simple actionable (product and brand) solutions

Between traditional and new ways of using customer insight in a digital world

Between the emotional, the rational and imagination

Between your local market and potential new areas of development

We bridge the gap

Between behavioural realities and business success

Between complex commercial, marketing, R&D and regulatory issues and simple actionable (product and brand) solutions

Between traditional and new ways of using customer insight in a digital world

Between the emotional, the rational and imagination

Between your local market and potential new areas of development

We provide

Brand stories, brand platforms : Consumer, Corporate, Employee (positioning, re-positioning)

New concepts, narratives

Packaging design (launch, re-launch)

Marketing support

Product/service experiences & platform (launch, re-launch)

Ad territories, ad performance

Training sessions (concepts, creativity)

We provide

Brand stories, brand platforms : Consumer, Corporate, Employee (positioning, re-positioning)

New concepts, narratives

Packaging design (launch, re-launch)

Marketing support

Product/service experiences & platform (launch, re-launch)

Ad territories, ad performance

Training sessions (concepts, creativity)

Methods

We deliver this success using the most effective brand and customer-centric innovation tools.

Consulting

Brand positioning, brand architecture, innovation, brand-offer articulation, product platforms

Training

Concept writing, creative sessions

Workshops

Creative sessions, consumers/clients/designer/ workshops, ideation

E-communities (B2C, B2B)

Consumer / customer knowledge, safari shopping

Ethnography (B2C, B2B)

Behaviours observation, usage, experiment

Mobile Research

Video report, decision making process, chats

Shopper

Behaviours observation, purchase journey, decision making process

Focus groups

Implict and emotional reactions, projective

Interviews (B2C, B2B)

Consumer/customer experience, ad testing

International

We work international within a collaborative and cross-cultural way.

We cover most developed and emerging countries thanks strong partnerships with local independent agencies to get nuanced cultural understanding.

We have built one of the strongest network in African countries.

Membership & Contribution

Esomar - contribution Bluelemon Insight
collaboration qrca & Bluelemon Insights

Contact us