I am very happy and honored to be part of the list of 250 winners.

Insight250 celebrates the worldwide pioneers, leaders and innovators in market research, data-driven marketing and intelligence. The Insight250 presents a unique view into academic, enterprise, agency, technology, media and association data-driven innovators around the globe.

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.